in the light

monthly reflections, resources and notes on maintaining a small business rooted in clarity, creativity, and care. (best enjoyed with your morning coffee)

Avra Hoffman 10/1/25 Avra Hoffman 10/1/25

A Pause Worth Taking: The Importance of Finding Balance in Business and Life

From a scrap of paper pinned above my desk to the lessons it taught me about perspective, this is a reflection on the power of pausing, trusting your team, and finding balance in the midst of running a small business.

photo: Pupukea, HI 12.8.2023

Avra Hoffman 9/3/25 Avra Hoffman 9/3/25

Knowledge is Power: Crafting Learning That Lasts and Inspiring Team Growth

Avra Hoffman 8/5/25 Avra Hoffman 8/5/25

Authenticity in Action: Using AI as a Tool, Not a Replacement

P.S. This photo is 100% real—no AI involved.

Avra Hoffman 7/3/25 Avra Hoffman 7/3/25

What Bees Teach Us About Business: on rhythm, purpose, and the power of a beginner’s mind

Bees work light—but with purpose.

What Bees Teach Us About Business