At the heart of every business is a story and a set of values shaping its path.

Dear Small Business Owner,

Allow me to introduce myself. I’m Avra Hoffman—a former high school English teacher turned small business owner, and now, the founder of Keep Light Consulting.

After years of teaching and then running a beloved bakery café, I know what it’s like to carry the weight of it all—trying to grow something meaningful while staying rooted in what matters most. My goal now is to help lighten that load and support you in seeing your business in a new light.

I’ve led classrooms with clarity and care, learning how to guide, listen, and empower others to find their own voice. I’ve served from behind the counter to behind the scenes, gaining hands-on experience in both customer connection and the day-to-day operations that keep a business thriving — building systems, guiding teams, and shaping a lasting, authentic brand. Along the way, I’ve learned this: knowledge is power—and sustainable growth doesn’t come from pushing harder, but from moving with care and intention.

Keep Light Consulting supports small business owners in bringing their brand to life, creating systems that support their team and values, and building steady, sustainable momentum—growth that feels balanced, personal, and true to your vision.

Together, we’ll create:

• A voice that tells your story and engages your customers

• Systems and training materials that give you time and support your team

• A clear path forward that honors your vision without leading to burnout

I understand the hesitation that comes with bringing someone new into your business. I’ve been there, wanting to do it all, yet learning that lasting success comes with steady, thoughtful support. That’s what I offer.

Keep Light is both a method and a mindset-designed to lighten your load and light the way forward.

I look forward to working with you!

Avra